A one-person consultancy · Tampa Bay, FL
It was a mess. Deals with no close dates. Contacts that hadn't been touched in eight months. A nurture sequence paused since the previous spring because someone was going to fix the copy and never did. He scrolled through it for a minute, then closed the laptop.
"We know what we need to do. We just never actually do it."
That's the most honest thing a client has ever said to me. And it's the same thing, more or less, that every client says eventually.
They're not confused about the problem. What's missing is someone whose only job is to go do the work. That's what I do.
How it usually goes
The pipeline is thin. The content doesn't exist. The CRM is full of garbage. The AI workflow that would save the team a day a week has been on the roadmap for two years. You've talked about all of it. Nothing has moved.
What I do
I work with founders of small B2B companies, one client at a time, on a monthly retainer. No discovery phase that turns into a second discovery phase. No deck reviews.
Currently 2 of 4 retainer slots open.
What it looks like in practice
A distributor with 4,000 contacts, zero segmentation, and a pipeline nobody trusted. Sales team avoided the CRM entirely.
Now
Embedded VP of Marketing· Industrial distributor
Full marketing build: HubSpot, content, trade show strategy, sales enablement.
Strategic advisory· Communications platform
Editorial strategy, AEO content structure, go-to-market positioning.
Go-to-market· Maritime services
Trade show process, outreach sequences, pipeline activation.
Contact
Most of the work I do doesn't look like consulting from the outside. It looks like someone finally just did the thing.
If you've been sitting on the same list for two years and you're tired of it still being a list, email me.
nate@innovationdepartment.comI read every one myself.
— Nate